How to Create Engaging Social Media Graphics That Drive Engagement
In today’s day and age if you don’t have a social media presence, your business will cease to exist. Thus, it’s important to create fresh and engaging content. Something that will not bore your audience and keep them hooked throughout. With effective social content, you can drive traffic to your website as well. Whether it’s running a contest or having a giveaway, there are several ways by which you can engage your followers. With engaging social media graphics, you can make your campaign catchy. Did you know? 52% marketers believe that visuals are an important part of any marketing strategy.
In the world of social media visuals, it’s not a one-size-fits-all deal. You need to know the optimal image size for the platforms you post on. This involves getting the templates and design tools right. If you’re unsure about how you can create engaging social media graphics, we’re here to help you.
Tips to Create Engaging Social Media Graphics
Know/Understand your Audience
As with any marketing campaign, knowing or understanding your audience is of paramount importance, especially when it comes to visual content. You need to know who you’re designing and writing for. You can tailor your graphics and content on a few factors namely demographics, preferences, behaviour and lifestyle. The best way to research your audience is utilising analytical tools. Focus on parameters such as age, gender, location and interest. Only when you understand audience preferences and interest will you be able to create graphics that will resonate with them.
Start with a Template
Whether you’re an experienced professional or newbie, it’s always best to start with a template. This will save your time and offer you design inspiration. The best way to understand the basics of graphics and illustrations is to pursue a certificate course in graphic designing. The six months certificate course is perfect for those who want to learn how to produce and maintain digital materials. Students will also learn how to create engaging graphics in today’s competitive social media world. Initially work with templates and then you can start creating custom designs from scratch.
Clarity and Simplicity goes a long way
Capturing attention is all about conveying messages effectively. The graphics should be clear and uncluttered. Gone are the days when graphics would have too much happening. Today, it’s all about simplified designs and ensuring there is enough breathing space so that the viewers can quickly grasp the intended message without feeling overwhelmed. Only focus on key elements and keep in mind your message comes across in a concise way. Minimize distractions and make sure the creative is memorable and drives engagement at the same time.
Choose a Colour Scheme
When it comes to grabbing attention and evoking emotions, colour psychology plays an important role. The right colours convey the desired mood and help in reinforcing brand identity. Consider using brand colours. Complementary shades create visual harmony. You should also understand the psychological impact of colours. While blue conveys trust and calmness, red evokes excitement and evokes a sense of urgency. Instead of using one colour, use a cohesive colour palette. It should be something that aligns with your brand and resonates with your target group.
Add some Personality
Whatever happens, your graphics should have a personality of their own. It should not be boring or generic. Only when you make them stand out will you be able to spark interest in your target audience. Consider storytelling. Use creativity, humour and emotion to convey your intention. To make your graphics appear more memorable, you can also use animation.
Fonts Matter
We’ve already spoken about the importance of typography in graphic design. The fonts you choose help your audience make a perception about your brand. It also enhances the overall aesthetics of your graphics. Clean and legible fonts are ideal to maintain your brand identity. Gen Z and millennials particularly are more likely to hit the like button if the graphics on the post are clean and the fonts are simple yet edgy. In all your posts, maintain a cohesive visual hierarchy so that you can guide viewers through all your content seamlessly.
Use High-quality Images
Visuals are the heart of any social media graphic. You need to ensure that your images and graphics are relevant to your message. Whether you’re creating an image or using a stock image, make sure it is professional and of high-quality. The graphic should also incorporate all your brand elements such as logo, colour and visual motif.
Stay Updated On Trends
Lastly, the only way you can be on top of your social media game is by following the latest trends. Keep your designs fresh and engaging. Follow design blogs, look at Pinterest and explore design communities to stay ahead of your competitors.
Conclusion
In order to captivate the interest of your audience, you need to create engaging social media graphics. We hope that with the above-mentioned tips you’re able to change your social media game. To know how you’re doing, regularly measure graphic performance through analytics. At Vogue, we teach our students how to create stunning visuals and graphics for social media. Interested students can explore our certificate graphic design course in Bangalore.
