Key Guidelines for Typography’s Significance in Graphic Design Courses Bangalore
We’ve all come across this phrase “a picture may be worth a thousand words”. However, in typography, text is much more important than the image. Typography or the “art of type” is a core concept in graphic design. When a series of words are woven together in the right “type”, the impact it can have visually is unmatched. It creates visual appeal, communicates the message effectively and enhances readability.
What is Typography?
A lot of people believe that typography is a new concept. However, it’s something that has been around for centuries. It is definitely not a digital invention. Books and newspapers have been using typography for years. Back then it was done traditionally or on a typewriter. It dates back to the mid-15th century when Johannes Gutenberg invented a movable printing press.
When typography is used strategically, the result is legible, coherent text. It’s all about how the letters or characters behave on a page. It includes the font, the size and style of the letters and the typeface (how the characters are placed in terms of spacing).
If you’re someone who is pursuing a diploma in graphic designing course in Bangalore, you should know that typography plays an extremely important role. Nobody wants to read a badly designed creative.
Typography has two main purposes – to promote legibility and to help communicate the message and sentiment of the design. Typography revolves a lot around aesthetics too. When the type of a design is neat, clean, clear and easy on the eyes, the design automatically becomes visually appealing.
5 Principles of Typography in Graphic Design
Font Psychology
The most important principle of typographic design is font psychology. Whether you’re a new or seasoned graphic designer, understanding font psychology can help you navigate the world of graphic designing easily. As the name implies, font psychology is the study of different fonts and how it affects various emotions, thoughts and even behaviours of those who perceive them.
For example, many people associate serif fonts with being more sophisticated and traditional whereas Script fonts are viewed as being more fun and creative. Beyond the different types of fonts, font psychology also extends itself to weight, spacing, use of lower or uppercase letters.
Consistency is Key
When it comes to styling the text throughout a project or design, consistency is key. Without that, it would look haphazard. Even if you’re experimenting with something and want to take the unconventional route, you will still need to create visual harmony. As a graphic design student, it’s important to keep that in mind. This will ensure your typography is cohesive. In order to achieve consistency in typography, you need to ensure that the style headings, sub-headings and body text appear consistently everywhere. Besides that, try to follow the same alignment throughout. For instance, always ensure headings are centre-aligned while body text is to the left or justified. For larger chunks of text, see what works on the creative.
Whitespace is Important
Imagine reading this blog if there was absolutely no white space. If there was no space between the words and paragraphs, it would simply be such a strain to the eyes. You wouldn’t want to read it in the first place. Negative space is between different elements on a page. To ensure your design is clutter-free, readable and visually-sound, you need to have enough whitespace between text. You should weave it in such a way that the reader automatically gets a cue about which text should be read together and which text belongs to different groups.
Should Align with Brand Identity
The typography should align with the brand identity. It may not seem like such a big deal but if the typeface is not styled according to the brand values and characteristics, you won’t be able to evoke the emotion you want to in your target audience. For example, to advertise a horror film, the font may be completely different from that you’d use for an upscale hotel. Before using a particular type, understand the brand, the values, and the segment they’re catering to.
Follow the Rules of Font Pairing
Usually, in graphic design projects, one particular font is used. However, to give more contrast and character to a particular piece, more than one font may be used. The art of doing this is called font pairing. As the name suggests, it uses a combination of two different fonts. In font pairing, not more than three fonts are used. A lot of designers’ pair serif font with sans serif font. Based on the nature of the event, you will have to play with the fonts. For example, when you’re working on a poster for an event, choose a bold, clean font for the headline, and something more decorative and italicized for the descriptive text. This not just looks good but is also easy on the eyes. Based on the way the text is aligned, the reader makes several assumptions about the brand.
Final Words
Whether you’re designing for print or web, typography can make all the difference. It considerably enhances the legibility and perception of the finished product. Once you get a certificate graphic design in Bangalore and web designing, you will surely learn more about typography. Your skills will also help you stand out in front of potential employers. Typography is surely an art and mastering it requires a whole lot of practice.
